Premier travel destination uses programmatic digital out-of-home to increase brand awareness and consideration
THE CHALLENGE
Los Cabos, a premier travel destination in Mexico wanted to stand out in the competitive tourism market whilst engaging an audience unfamiliar with the destination.
THE OBJECTIVE
Improve brand awareness, consideration and intent for Los Cabos among German travellers, particularly those engaged with the UEFA Euro 2024 tournament.
THE SOLUTION
Strategic targeting was used to place high visibility prDOOH screens in locations with high crowd behaviour during the tournament to maximise engagement and ensure repeated exposure. The creatives included emotion-driven messaging to align to audience interests, highlighting the benefits of Los Cabos as a destination.