THE CHALLENGE
Mercedes aimed to market its AMG vehicle to High Net Worth Individuals (HNWIs) by placing ads in relevant, strategic contexts within a fragmented media landscape.
THE OBJECTIVE
Increase brand presence among affluent audiences, achieving this in a cost-effective way whilst optimising marketing resources.
THE SOLUTION
Using real-time flight data, Mercedes leveraged pDOOH advertising to strategically target screens near VIP lounges and departure gates at Abu Dhabi and Dubai airports. This allowed Mercedes to activate ads during peak times to maximise engagement with HNWIs.