THE CHALLENGE
Global crypto payments network Mesh Connect wanted to cut through the crowded outdoor advertising landscape to reach people travelling through Dubai International Airport (DXB) for a specific event.
THE OBJECTIVE
To minimise ad spend, the campaign targeted a specific audience attending a trade conference, prioritising arrivals from the USA, Mexico, Brazil, Colombia, Tier 1 Europe, Singapore, Japan, South Korea, and Turkey.
THE SOLUTION
By using programmatic DOOH and live flight data from Dubai Duty Free, the campaign targeted passengers from specific locations by activating large-format arrivals screens only as they were disembarking.