Results
105% uplift in shopper purchase intent. 76% of the campaign days saw an increase in footfall to stores
Inventory
Ran across premium screens in high-traffic mall and urban shopping locations across 7 cities in the UK and across Europe
Partners
JCDecaux, StoreBoost, Clear Channel, FRAMEN
THE CHALLENGE
Michael Kors faced the challenge of running a co-coordinated multi-market campaign and standing out against competitors in the busy retail period covering Black Friday, Cyber Monday, Christmas gifting and Boxing Day sales.
THE OBJECTIVE
Drive brand metrics and customer visits in-store to Michael Kors branches.
THE SOLUTION
The campaign used StoreBoost's real-time occupancy data, meaning the campaign was only activated when the mall was busy or the store was quiet. Day-parting was used to only run the campaign during store opening hours. Performance tracking of the campaign was in two phases: pre-Christmas and post-Christmas periods. The campaign ran in Germany, Spain, UK and Italy.
