Multi-channel pDOOH campaign with location and time targeting to boost recruitment
THE CHALLENGE
NRC Group, a leading Nordic infrastructure company, wanted to cut through a highly competitive talent market to rapidly boost recruitment and reshape their employer brand image.
THE OBJECTIVE
Increase awareness through comprehensive and multi-channel visibility in order to strengthen recruitment and employer image.
THE SOLUTION
A multi-channel campaign combined programmatic DOOH and geo-targeted Meta ads to boost recruitment. Precision location targeting focused on busy metro stations, university areas, and main entry ways across five major cities. Ad scheduling was time-of-day optimised to maximise visibility during peak commuting hours, allowing the campaign to remain relevant to the target audience.