Results
40% uplift in footfall on opening night
Location
JCDecaux screens on Oxford St and around 3 major transport hubs in London
Partners
StoreBoost and JCDecaux UK
On’s prDOOH campaign for the launch of its first UK store on London’s Regent Street integrated footfall, weather and Strava data to build a multi-faceted campaign, powered by StoreBoost.
On opening night, the campaign targeted runners as they passed through Oxford St with messaging pointing them to the On Store, weather-triggered creatives relating to their CloudSurfer shoe, and location-based targeting to show audiences how far away the On store was and how much of a marathon that equated to.
