Multi-channel pDOOH campaign to increase store footfall and drive brand awareness
THE CHALLENGE
Use matcha as a seasonal trend product to attract additional visitors to Tchibo stores in Vienna.
THE OBJECTIVE
Increase store traffic in Vienna.
Build awareness for Tchibo matcha week.
Position Tchibo as a contemporary brand for trend and summer beverages.
THE SOLUTION
Multi-channel pDOOH campaign combining CTV, online video and social media with targeting around Tchibo stores during Tchibo matcha week, to increase awareness, footfall and sales in the coffee bars.