We worked with Yahoo! and JCDecaux Australia to drive awareness for the campaign and build the seed audience, before the same audience were re-engaged across video, display, audio, native and mobile.
The campaign convinced Aussies to pack their bags and head south for the winter.
The results proved that the omnichannel strategy was a winner, allowing Tourism Tasmania to measure the effectiveness of each channel and optimise throughout the campaign. DOOH was a significant component of that success due to its ability to reinforce Tourism Tasmania’s messaging programmatically across channels.