Large-scale weather triggered programmatic DOOH campaign with DCO
THE CHALLENGE
Boost sales of the Magnum/ Twister ice cream brands during the summer season.
THE OBJECTIVE
Support the launch of the new Euphoria range.
THE SOLUTION
Weather targeting was deployed so that the Magnum campaign was only activated if the temperature was <24 degrees. When the temperature reached over 24 degrees, the Twister campaign was shown, allowing both campaigns to be more contextually relevant.