THE CHALLENGE
Increase awareness of Virgin Australia Business Flyer among SMEs, positioning the loyalty program as a valuable business tool.
THE OBJECTIVE
Drive business flyer sign-ups and increase brand consideration among business travellers through a data-led programmatic campaign.
THE SOLUTION
The campaign combined Yahoo first-party audience data with device IDs to identify high-indexing business audiences and activate contextually relevant messaging across Small Format and Airport digital screens. Creative adapted to each environment, with messaging tailored across airport lounges, fuel stations, hotels and roadside screens. An omnichannel approach across Out-of-Home, Audio and Display reinforced the campaign throughout the customer journey during peak business travel periods.