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Water World Ocean Park

Footfall Lift Study

About this campaign

Results
The campaign recorded up to a 497% lift of Water World Ocean Park visitations between control and exposed groups
Location
Hong Kong
Partners
JCDecaux, Dentsu, Hivestack

Ocean Park, one of the largest theme parks in Hong Kong, strategically launched the prDOOH campaign for Water World, serving various creatives format on MTR panels, which proven to be an effective channel with brand-safe and traceable results.

Footfall Study Methodology: Device IDs are tracked and divided into control and exposed groups by detecting whether the device IDs passed by a geofenced screen when the campaign’s creative was in play. By attributing the lift in foot traffic, 1.06% device IDs from the control group visited a selected location, while 5.28% from the exposed group did and the lift is 497%.

Case Pic-1-Ocean Park-CDMN-TST-Aug-22-B
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