pDOOH campaign with smart geo-targeting to increase international presence
THE CHALLENGE
Wilson wanted to become front of mind during fan journeys at the Roland Garros tennis tournament, aiming to increase international presence.
THE OBJECTIVE
Reach tennis fans throughout their journey at Roland Garros.
THE SOLUTION
To maximise reach and conversion, fans were targeted at key fan touch points in Paris, from CDG airport to the Roland Garros entry/exit points and transit lines, all controlled by dayparting to align with peak audience travel times. High-impact creative featuring a QR code adapted to the tournament context, providing fans along their journey with an immediate, seamless path to purchase the tournament’s official tennis ball.