THE CHALLENGE
In an already established brand, launch an alcohol-free aperitif tailored to sober-conscious Gen Z consumers.
THE OBJECTIVE
Firmly position the new alcohol-free aperitif as an innovative summer drink alternative in the minds of the target audience.
THE SOLUTION
By combining targeted programmatic DOOH with social media amplification and event activations, the campaign ensured continuous, contextually relevant visibility for the Ramazzotti Aperitivo Arancia 0.0% launch across the entire customer journey.