Programmatic DOOH campaign reaching international arriving audiences
THE CHALLENGE
As a recently merged institution, Adelaide University needed to build brand awareness for its new identity, with India identified as a core market for international students travelling to Australia.
THE OBJECTIVE
To strengthen Adelaide University’s brand presence in India by delivering strong visibility among international arriving passengers at a key travel touchpoint.
THE SOLUTION
The campaign activated programmatic DOOH across the Terminal 2 International Arrival Network at Kempegowda International Airport, Bengaluru. By leveraging premium arrival touchpoints, Adelaide University delivered consistent, high-impact messaging at a pivotal moment in the travel journey.