THE CHALLENGE
Overcome the noise of standard airport advertising by delivering flight-specific messaging that reached passengers at the exact moment they were preparing to depart for the UK.
THE OBJECTIVE
Using flight data, raise brand awareness of Heathrow Express to passengers travelling to London.
THE SOLUTION
The campaign utilised Dynamic Creative Optimisation (DCO) according to flight data, targeting 3,258 flights to London. Multiple creatives were deployed to match specific flight numbers at the gate.