THE CHALLENGE
Cut through a crowded football sponsorship landscape and integrate Milka into the match-day ritual of every stadium bound fan.
THE OBJECTIVE
As an official sponsor of LaLiga, Milka wanted to accompany supporters on their football journey, strengthening its bond at moments of high emotion for the audience.
THE SOLUTION
A pDOOH campaign was deployed with time-parting, activating exclusively during peak engagement windows: two hours before and the hour after each match. This precision-timing programmatic strategy delivered a share of time three times higher than conventional campaigns and boosted audience reach by 90%.