Programmatic DOOH campaign utilising DCO, proximity and audience targeting
THE CHALLENGE
Cut through the heavy seasonal noise of Ramadan by delivering hyper-relevant, time-sensitive messaging that captures consumer attention.
THE OBJECTIVE
Increase awareness of Morrisons during Ramadan.
THE SOLUTION
This campaign targeted households observing Ramadan within a 20-minute drive of Morrisons, utilising Mobsta’s geo-behavioural data to pinpoint high-indexing areas. By integrating Flux Outdoor DCO for real-time scheduling, the creative remained relevant to daily observances across two strategic bursts: the start of Ramadan in February and the concluding celebrations in late March.