Data-first Test vs. Control pDOOH and mobile campaign to drive retail share recovery
THE CHALLENGE
Cut through heavy competition and lower-cost alternatives in the crowded skincare market.
THE OBJECTIVE
Drive measurable sales uplift in-store. Build brand awareness and consideration for the NIVEA Clear-Up range among the target audience.
THE SOLUTION
A Test vs. Control campaign was deployed. The control group received mobile ads only, the test group combined mobile display with pDOOH. Utilising DCO for NIVEA’s audience and location intelligence, the dual-channel approach paired daytime mobile awareness with conversion-focused pDOOH promotions. This seamlessly influenced consumers right before the point of purchase.